Spreadsheet online dating
But in 2009, Rudder said, “It was a different world because no company ever published any of their data about it.
So even just the fact of publishing some stats felt kind of transgressive.” Rudder’s first post about race — “How Your Race Affects The Messages You Get” — topped 1 million views. His writing on OKTrends didn’t somehow speak to a larger, introspective truth.
For over a decade, online dating had been taking advantage of Big Data before Big Data was even a buzzword.
To make these posts, it would take Rudder weeks to sort through the data his colleagues provided.