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11-Jun-2017 05:51

“We were founded as a voice to represent the dating industry,” CEO Andrew Mc Clelland told us.

“We give providers the opportunity to compare policies and ensure they have sound practices across the board.” Andrew came to the ODA in October 2016 from a background in digital commerce and retail.

Our role is purely to promote all sectors of the industry and ensure the use of ethical standards within it.

The Short Version: With strong moral leadership, the Online Dating Association (ODA) supports transparency, fairness, and honesty in dating websites in the UK and around the world.

The Association was originally formed in 2002 as the Introduction Services Federation, but has been renamed and re-branded in response to the strong criticism of the online dating sector of the industry in the press and in the media and, in direct response to the Information Commissions concerns and criticisms, highlighted in letters to leading online dating companies,, e Harmony, Cupid Plc, Global Personals and the A. On behalf of member companies Complaints within our membership are actually relatively rare, which is an indication that the association works well.

From the UK's only independent dating body The recommendations and requirements of the Information Commission have been embraced by all member companies of the Dating Agency Association and are included in our own membership requirements, code of conduct and core objectives.

At industry briefings, focus groups, and conferences, the ODA invites a dialogue among key stakeholders and up-and-coming businesses about what can be done to improve online dating for singles everywhere.

These popular ODA events speak to the growing influence the organization has on developing the dating services of the future.

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We also ensure that all associates handle all consumer complaints properly. To be added as a Advan Date Associate, please Contact Us.From niche dating websites to broad-based dating apps, the ODA’s membership includes businesses big and small.Representing the best in the industry, the organization raises the standard of what consumers can expect from dating websites and apps.This way, providers can compare their policies against a set benchmark.